The idea

Make everyday milk feel playful, pure and easy to trust through a soft visual world that connects with families.

Identity direction

Comforting cream tones, sky blue typography and joyful cow-inspired forms bring distinct personality to life.

Brand touchpoints

From packaging cartons to digital social campaigns, the design system is built to stay instantly recognisable in every format.

Role

Brand strategy, visual identity design, art direction, and packaging graphic design.